Full Fat News
2010 03 03

An image of the headlines listed on the NY Times site on the Third of March 2010
The New York Times website has come up with a new(ish I’ve been pretty lazy with updating) way of displaying the news. It’s called the Times Skimmer http://www.nytimes.com/timesskimmer/ and I think it is amazing. A few years ago I had to do an assignment where I critiqued the usability of a website, I chose the SMH (Or the Sydney Morning Herald, for those of you not from Sydney), and one of my main beefs with it was that there wasn’t enough information about the articles, you would just get the title. Unfortunately, newspaper titles aren’t designed for the web; they’re not information loaded, but rather are attention grabbing. More recently I had to do the opposite, and justify subscribing to a magazine to my boyfriend. “Why not just read it the website” he cajoled “Subscribing is a waste of money.”
In the assignment I had I suggested that users probably don’t want to follow links like “I’m a celebrity rat, pass the hemlock” because they don’t really know what they are going to find. In print this sort of headline isn’t an issue, because you just flick your eye down a few millimetres and you can see what the article is about. On the internet, however, that isolated title seems intentionally (and irrationally and irritatingly) non-sensical. Users have to manually click to read the article to find any sort of explanation. An unclear headline to this is increased cognitive load because the user has to figure out what it is trying to say, and what it is about. This would be okay (but not good) on a small scale, but newspapers aren’t about giving you a few articles, they’re about trying to give you all the news you need. Because of this there is a bit of ‘information overload’. A perfect example is the normal NY Times site; There are two sections, first up are the main headlines, each with a bit of a byline. Then, below, there are each of the sections listed with three headings. When you get to this point there are just so many attention grabbing headlines in list form that you become almost immune to them because of the cognitive load each of them demands. Overall newspaper sites offer up far too many attention grabbing headings, which make their sites confusing and a little difficult to follow. On the other hand, magazines, like newspapers, are limited in the amount of information they can display by the fact that they are on paper.
Print media also allows for more serendipitous discovery of content than most newspaper sites. In this particular case the magazine was Time Out Sydney, which I enjoy due to my need for constant stimulation, and its recommendations for things to do. The website has a fairly traditional navigation structure, a home page with the latest major articles, and then links to each of the sub sections. This structure is incredibly good for a few things; finding upcoming major events like festivals or major movie releases, finding information about an event I already want to go to, and finding events in areas that I already enjoy. What it was not so good at was finding events that I would be interested in that were outside my traditional realm of interest. I wasn’t going to navigate to a section that I’m not excited about, and could completely miss one area that I would enjoy. For example I won’t click on the ’sports’ section, because I’m not generally a fan. In this case, though I might miss something that I would be interested in, like going to a gymnastics competition. In the paper magazine I have to flip past it anyways, and having a browse was a very low cost. “But what about the list of headlines from the NYTimes site?” I hear you cry! Well, for one thing there just isn’t as much, it;s only three headlines per section. And, the previously mentioned high cognitive load that the unclear titles require make you miss much of what you would have found in paper.
Times Skimmer solved both of these problems. The boxes for each article allows for a byline for each article, which is enough to address any ambiguities. It also artificially limits the number of articles displayed on the screen. This means that each heading gets an explanation and therefor lightens the cognitive load. As for serendipity it’s still not on par with page turning, but it has all the sections pre-loaded, so when you click on one it slides up instantly - it doesn’t have to reload the entire page. This lowers the wait for each page to load, so you’re more likely to explore. Overall it creates a simpler system for navigating articles. It’s almost like someone said “What would a newspaper be liked if we could design it for a screen” rather than “What would a website be like if it were for a newspaper”.
Obviously, Times Skimmer is not perfect. I would like to see some more interesting ways of organising content, rather than the traditional sections. Perhaps if it looked at which articles you had read in the past, and how long you spent on them (with articles you read for longer being more important) and had articles ‘recommended for you.’ On a simpler level it also did not have a good use of images, which, as USA Today knows, is quite important for newspapers.
