Dear You, Love, Me.
A few months ago I was talking to some friends about sending emails to lecturers (I know, we’re an exciting lot), and the topic got on to how they start emails. It turned out people would go to great lengths to find out what the official title was (Dr, Prof, Vice Chancellor), and considered it a major faux pas to write the wrong one. I was kind of surprised; To me it seems like such an old fashion Issue, like the type of thing that Jane Austin would be worried about. Not something a 22 year old student in Sydney should be concerned with. Particularly in Australia, which is such an informal country generally. Though, what I’m more curious about is why people maintain these patterns for email, but not for other mediums. What is it about email that makes other (normal?) people keep these patterns in tact for email, but not for other things, like facebook wall posts.
Email has always been a strange beast to me, I’ve never really understood it. It’s the most old fashioned of the online mediums. As such it still resembles it’s older brother, paper and pen mail. It has, whilst adding in a title section, maintained a more modern version of the ‘header.’ In the olden day, would be your address and the date, though now this is automatically inserted, and in turn frequently edited out by email clients. The user still has two write something though, and they will still generally still start with the antiquated “Dear Paul,” and end with “thanks, Mike.”
If we compare this to something like Facebook messaging, we can see a number of further differences. People rarely use ‘Dear’ and generally just get straight into the message, which makes sense, since people (usually) already know who they are. There does, however, still seem to be a strong affinity for signing off, albeit in a simpler form of just “Mike” or “xoxo”. If there was a spectrum this medium would be on the “letter” end.
If we look at another similar web medium, the Facebook wall, we see a move even further away from traditional letter format. But why? In both instances you have your name and picture right next to the message. What is so different in them that it causes people to switch? Most likely it’s a similar reason to why texting is so different from email. Texts leave out these salutations primarily out of a lack of space. By the time you write “Dear Professor Brand, Thanks, Mike Brand” you’ve used up a quarter of your character allowance. As a possible side effect of this, or a mere coincidence, we only use SMSing for our friends and family. It’s a pretty rare occasion that we text our boss, or coworkers “hey I need that TPS report by today at 4:00 pm.”
So the Facebook message, with it’s spaces for an address and title, and it’s larger text box, skew towards the more formal email genre. Meanwhile the Facebook wall post, with its much smaller text box, skews more towards being like an informal text message. In the end is one of these superior to the other? I like getting straight into it, but I have a feeling I’m in the minority. Most importantly, Is this important? No: I’m just thinking out loud.
As a bonus for this terribly boring post here’s some ‘art‘ that consist of two computers set up with auto reply vacation messages, bouncing back and fourth.
